The Challenge
The inaugural Back Cove Music & Arts Festival in Portland needed to raise awareness and generate excitement within the community. With a focus on local arts and music, the festival’s organizers sought a partner who could tap into the vibrant Portland scene and effectively engage local audiences. They needed a creative strategy that would increase visibility and anticipation for the event.
Our Solution
We utilized the Portland Old Port platform’s strong local presence to craft a social media campaign that showcased the festival’s unique offerings. Through engaging video content and tailored posts, we were able to build anticipation leading up to the event.
One standout moment was our “Where to Park for Back Cove Festival” reel, which helped provide logistical information in an engaging format. The content received impressive engagement, with over 124,000 views, 1,000 likes, and 394 shares, bringing substantial attention to the event. Following the event, we produced a Recap of Day 1 reel that captured the festival’s energy, which received over 107,000 views and counting, along with more than 2,300 likes and 268 shares.
The Results
By leveraging the power of our Portland Old Port platform, we were able to generate significant local engagement, reaching new and returning audiences alike. The social media campaign played a pivotal role in boosting awareness for the Back Cove Music & Arts Festival, ensuring strong community participation and excitement for its inaugural year.
Client Testimonial
Working with Portland Old Port was a no brainer for us. Their creativity, local insight, and ability to engage the Portland community played a huge role in building excitement and awareness for the inaugural Back Cove Music & Arts Festival. We will call upon them again in the future.”
