The Challenge
Tess’ Designer Yarns had a strong local following through their brick and mortar shop, but their website was outdated and not built for online sales. They wanted to expand their reach and make their high quality yarns available to customers across the country. To do that, they needed a modern website, clear product photography, and a seamless ecommerce experience.
Our Solution
We began by giving their website a complete redesign to better reflect the beauty and quality of their yarns. Our team photographed each of their undyed yarn products to ensure customers could see the details and choose the colors and fiber types they preferred. We then built an ecommerce platform where customers can now shop by yarn type, fiber content, and color.
We also added downloadable patterns and a selection of for-purchase patterns to enhance the customer experience and drive repeat visits. On Page SEO was implemented across the site to improve search visibility, and we installed Google Analytics to help the client better understand visitor behavior and where traffic is coming from.
The Results
Tess’ Designer Yarns now has a beautiful, functional website that truly represents the quality of their products. They are successfully selling yarn online, reaching a wider audience while maintaining the warmth and personality that their local customers love.
